The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms. Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria. We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.
The Nigerian Fintech space is seeing an explosion of savings, lending and investment platforms.
Today's episode features Odunayo Eweniyi, the Co-Founder and COO of PiggyVest, one of the earliest independent digital savings platforms in Nigeria.
We explore how the idea for PiggyVest was born from a viral tweet, and their journey from being a savings platform, to now, additionally, making investments accessible to every Nigerian.
01:36 - Launching PiggyVest with inspiration from a viral tweet
03:40 - Making investment opportunities accessible to Nigerian youths
09:43 - Learning how to make money while providing value
15:00 - Helping define what financial health looks like for Nigerian youths people
18:13 - Nigerians' saving habits by income category
22:36 - How PiggyVest built trust amongst users
24:23 - [Paystack Merchant Alert] Introducing Luno paystack.com/luno
27:02 - The typical PiggyVest user
28:02 - How PiggyVest does marketing
31:31 - The hardest thing about running a business like PiggyVest in Nigeria
33:22 - Learning some tough lessons
36:05 - Rebranding - why PiggyVest changed their name
41:24 - Overhauling the PiggyVest mobile app
43:05 - How the team measures success
44:41 - PiggyVest in 2020
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